How Technology Changed Societies Expectations of the Movie Industry

 



The expectations of society on the movie industry half a century ago was a lot different. Before everyone had a television set you could only find movies at a theater. When television became popular the movie industry had to change by adding techno-color and other forms of enhancement to compete. When VHS tapes and players became affordable, again they thought it would be the death of the industry; it slowed down but stayed alive. Now we can download or watch a movie instantly, the moment we want to see it; this causes the industry to change yet again to keep up with society. Filmconnection.com mentions “As with anything else, the movie business has had to adapt to the changes the Internet has brought, and is still adapting; neither is the Internet a guaranteed ticket to Hollywood.”(n.d.)

 

People have become accustomed to instant gratification. They want what they want now and that includes movies. Instead of selling movies through a store you have several choices of way to download it to many different devices. Another way the movie industry has changed is that there are more expectations of varieties of different cultures to be portrayed in movies, television and advertising. There have many predictions as to where the movie industry will take us in the future.

 

George Lucas agreed that massive changes are afoot, including film exhibition morphing somewhat into a Broadway play model, whereby fewer movies are released, they stay in theaters for a year and ticket prices are much higher. His prediction prompted Spielberg to recall that his 1982 film E.T. the Extra-Terrestrial stayed in theaters for a year and four months.(2013)

 

References

How the Internet Has Changed the Movie Business. (n.d.). Retrieved from http://www.filmconnection.com/reference-library/film-entrepreneurs/how-the-internet-has-changed-the-movie-biz/

Shafer, S. (2013). Lucas and Spielberg Predict Big Changes to the Film Industry. Retrieved from http://screenrant.com/steven-spielberg-george-lucas-movie-industry-ticket-prices-discussion/

The social Side to Blockbusters [Infographic]. (2012). Retrieved from http://allfacebook.com/files/2012/09/crowdtap_social-blockbusters.jpeg