Sunday, October 19, 2014

Media Impact: Changes in Cultures


The media Impact on a variety of cultures worldwide has been enormous. Often times we hear the negative side of social media but there are a lot more positives than negatives. Through new technology and social media many cultures cane make the rest of the world aware of their plight. Before these new technologies existed most cultures communicated within a small group. Rarely was anyone aware of what was going on half way across the globe unless it was war. Now we are enlightened about the lack of women’s rights, illnesses, terror groups, children in the sex trade, and other tragedies that we can actually help to end by using our voices and speaking up. If enough people share information about a problem it makes the voice louder; politicians and other important people hear who can actually take action. The people who do these atrocious acts can no longer do it in the shadows.
Mediaimpact.org states “Entertainment-Education programs draw on our deep affinity for stories to reveal worlds of new possibilities, where dramatic conflicts and decisions are tied to real world consequences.”(2014) New technologies allow for these stories to reach many more individuals. One person may not be able to do much; combined with hundreds of others can do a lot.

The deaf community is another culture that has benefited a lot from new technology. They previously felt separate from main stream society. Now they can communicate through social media and texting like everyone else. Through these new tools there is no way to tell a hearing person from a non-hearing person. The recent bad publicity about the Mendela sign interpreter, that was even made fun of on SNL, brought to light the problems the deaf community were having with older styles of communicating. I was unaware that there have been many reports of bad sign interpreters, even in emergency situations. Dr. Kent stated “Now that the Deaf community has discovered Twitter, there are opportunities for Social Media and Emergency Management (#SMEM) to become more effective in communicating public warnings to the Deaf.”(2013)

 

References

Entertainment-Education | PCI Media Impact. (n.d.). Retrieved from

Kent, J. (2013, December 15). Deaf People Use Social Media to Make Their Voices Heard:
     Can #SMEM be used to reach them in a crisis? | idisaster 2.0. Retrieved from
     voices-heard-can-smem-be-used-to-reach-them-in-a-crisis/

 

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