Music Expectations

Music, like other forms of media, has become more culturally diverse. In the 60’s and 70’s, when I was growing up, music was more diverse than it had been in the past but there were definitely lines drawn. Now, with the internet, you can find cultural music in unexpected places.                        

http://infospace.ischool.syr.edu

 

Technology changes the way music is consumed because it makes getting or buying the media quicker and less expensive. It also opens up opportunities that are not necessarily ethical like Lime Wire or Napster. However, itunes, Netflix, Amazon and others, has made it just as easy and convenient to do it legally. Bon Jovi said “Steve Jobs is personally responsible for killing the music business.”(2011) This could not be further from the truth. I believe people give Steven Jobs too much credit for most things; including being the sole person that killed the music industry. Number one; the music industry is not dead. Number two; if it was it would be a number of different scenarios that had a part in it happening – not just Steve Jobs.

 

According to Bracetti “Through a collection of data from personal preferences (followed musicians) to hashtags, Twitter\u2019s engine recommends musical selections and makes life easier by directing listeners to streaming services.”(2013) Music and culture will continue to change as media changes; they all need and feed off one another. Another example of how media has changed the entire music culture is a little closer to home. Swash says

“The development of the digital world over the last 10 to 15 years means SXSW's role as a showcase for new musical talent has been superseded; you no longer need an annual event to introduce you to a new act because you've probably already heard their music online. That overlapping of music and technology has transformed the very way musicians conceive their careers.” (2013)



References

Bracetti, A. (2013, July 18). Napster Leads the P2P Brigade - 10 Ways Tech Has Changed How We Consume Music | Complex. Retrieved from http://www.complex.com/pop-culture/2013/07/10-ways-tech-has-changed-how-we-consume-music/napster-leads-the-p2p-brigade

Swash, R. (2011, March 17). Music industry dances to technology's tune | Culture | The Guardian. Retrieved from http://www.theguardian.com/culture/2011/mar/17/sxsw-music-technology-soundcloud