Mobility: Why it is Important in Communications

          More and more people are relying on their mobile devices more than their desktops or laptops. Skerik points out “folks are not simply laying laptops aside and picking up their phablets instead.  Mobile devices have ushered in new behaviors, enabling people to use time on a train platform, bus or grocery store checkout line to continue following the news stories, researching the products or engaging in the conversations they were having at their desks. Certainly, there’s more competition for attention than ever, however, audiences are devoting hours of their days to online information and interaction, offering marketers new opportunities to connect.”(2014)

Image from http://blog.prnewswire.com/2014/05/29/reality-check-meekers-internet-trends-report-notes-for-communicators/

People want to be able to communicate where ever they may be and go from one device to another. Staying current and communicating in many forms is what is required for today’s communicators. A funny thing to ponder is “Douglas Adams succinctly summed up attitudes toward new technologies when he wrote:

There’s a set of rules that anything that was in the world when you were born is normal and natural. Anything invented between when you were 15 and 35 is new and revolutionary and exciting, and you’ll probably get a career in it. Anything invented after you’re 35 is against the natural order of things.”(2014)

          Communicators of tomorrow will look a lot different than they do today. Skerik also points out "Even more stunning is the spectacular growth rate of tablet sales, which are growing far more quickly than PCs or laptops ever did.  The portability and intuitive design of tablets are fueling the demand for these devices."(2014)  This information is very surprising to a lot of marketers and communicators. This can open more opportunities but also be more time consuming and complicated.

References

Adams, D. (1999, August 29). DNA/How to Stop Worrying and Learn to Love the Internet. 

     Retrieved from http://www.douglasadams.com/dna/19990901-00-a.html

Skerik, S. (2014, May 29). Reality Check: Meeker’s Internet Trends Report & Notes for

     Communicators | Beyond PR. Retrieved from http://blog.prnewswire.com/2014/05/29/reality-

     check-meekers-internet-trends-report-notes-for-communicators/